William Innes

Sponsored by:


Put Your Photography Business on Autopilot

As photographers – are we spending too much time processing images and working on client issues? If you could actually get some time back, how would you use it? Relaxing with your family or maybe focus on marketing to grow your business. In order to get more time we need to find ways to streamline our workflows and automate them as much as possible by putting them on AUTOPILOT.

I will demonstrate how to create efficient workflows for both your image processing and business. Many years in the aerospace industry taught me to be efficient and highly organized. I now apply the same principles to my photography business. Some of the benefits of applying the AUTOPILOT principles include:

• Huge time-savings. What can you do with extra time?

• Shorter turnaround times which translates into a better client experience.

• Consistent output – images and products have the same look and feel.

• Business growth – more time to spend on marketing.

• Less Stress!!!
Items to be covered will include:

1. How to develop a solid workflow for your images and fine-tune it.

2. What software and tools you should be using for an automated workflow.

3. How you should be applying workflow to studio management and business.

4. Automation – what is it and how to get it.

5. Equipment considerations as they relate to workflow.




William Innes became fascinated with photography at an early age after being intrigued by the buttons and dials on his father’s camera. (William still has that camera – an East German Praktica MLT-5B). After a long career in the aerospace industry – William leaped into the wedding photography world in 2006 and has never looked back. He believes to be a great wedding photographer you need to be well versed in all kinds of photography, including portrait, landscape, action and product techniques. William is a member of the Panasonic Lumix Luminary team – promoting mirror-less cameras across the USA. He works and lives in Santa Clarita, California with his wife and little dog. His favorite wedding venue in California is the one he’s about to shoot. He is a member of PPA and WPPI.



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